2D Animation Development
Animated public communication for the Public Transport Council
Brand Pathogen developed a 2D animation project for the Public Transport Council, covering character design and animated content to support clear, accessible public communication. The work focused on visual clarity, narrative structure, and consistency across production stages.
Character Design
Design of five original characters for the animation project. Characters developed to be relatable, neutral, and inclusive. Visual styles aligned with public-sector communication standards.
Character 1
Character Design Sheet
Character 2
Character Design Sheet
Character 3
Character Design Sheet
Character 4
Character Design Sheet
Character 5
Character Design Sheet
Character Poses
Development of key poses for each character. Poses designed to support instructional and narrative clarity. Used as reference for animation consistency.
Character 1 Poses
Neutral, action, and interaction poses
Character 2 Poses
Neutral, action, and interaction poses
Character 3 Poses
Neutral, action, and interaction poses
Character 4 Poses
Neutral, action, and interaction poses
Character 5 Poses
Neutral, action, and interaction poses
Storyboard
Creation of storyboards to define scene flow and messaging. Storyboards used to align narrative intent before animation. Ensured logical progression and viewer comprehension.
Storyboard Panels
Annotated frames defining scene flow, character interactions, and messaging sequence
Animatic
Development of animatics to establish timing and pacing. Enabled early review and refinement prior to final animation. Supported stakeholder alignment and production efficiency.
Animatic Preview
Storyboard-to-motion sequence establishing timing, pacing, and scene transitions
2D Animation
Final 2D animated content delivered for public communication use. Clear motion, readable visuals, and consistent character performance. Optimized for deployment across digital and presentation platforms.
Scene 1
Public transport etiquette and safety
Scene 2
Courtesy and consideration guidelines
Scene 3
Payment and ticketing information
Scene 4
Route planning and navigation
Project details are presented at a high level in accordance with public-sector communication and confidentiality guidelines.
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