Community Activation
Inclusive mobility and community engagement for Monomano Adaptive Trike
Brand Pathogen supported the community activation efforts for the Monomano Adaptive Trike, focusing on launch strategy, community partnerships, and public relations to raise awareness around inclusive mobility and meaningful participation for elderly users.
Launch Strategy
Development of a launch strategy centered on accessibility and community relevance
Focus on real-world use cases rather than product demonstration alone
Alignment with Monomano's mission to enable inclusive and dignified mobility
User-Centered
Community First
Dignified Access
Community Partnership
Sunlove Pilot Program
Brand Pathogen entered into a pilot program with Sunlove, a community organization supporting elderly recipients
The pilot enabled Sunlove's elderly beneficiaries to use and experience the Monomano Adaptive Trike in a real-world setting
The program focused on accessibility, confidence-building, and quality of life rather than performance or speed
Insights from the pilot informed broader community engagement and awareness efforts
Partnership Focus
Dignity, participation, and empowerment
Public Relations
Media Feature in The Straits Times
The Straits Times
Featured Coverage
"Coverage highlighted inclusive design, elderly mobility, and community impact rather than product promotion"
Media references shown for contextual and portfolio purposes only
Public relations efforts amplified awareness of the Monomano Adaptive Trike through community-led storytelling
The Sunlove pilot program garnered media coverage in The Straits Times
Coverage highlighted inclusive design, elderly mobility, and community impact rather than product promotion
Media references are shown for contextual and portfolio purposes only. All rights remain with the respective publishers and organizations.
Explore More Community Impact Work
Discover how Brand Pathogen partners with organizations to create meaningful change through inclusive design and community engagement