Brand Pathogen

Packaging Design Portfolio

Our packaging design philosophy centers on creating story-driven, experiential containers that transcend traditional product wrapping. Each design is crafted to forge emotional connections while delivering measurable commercial outcomes. We believe packaging is the first physical touchpoint between brand and consumer—a critical moment where narrative, craft, and functionality converge.

From beauty and wellness to FMCG and limited-edition campaigns, our work spans diverse categories united by a singular commitment: packaging that performs. We integrate cultural insights, material innovation, and production expertise to deliver designs that captivate on shelf, resonate in hand, and amplify brand stories across physical and digital ecosystems. Every project balances aesthetic ambition with commercial viability, ensuring our designs don't just look exceptional—they drive results.

Portfolio Overview

Explore our packaging design work across beauty, wellness, FMCG, and limited-edition campaigns.

Skincalories Active Glow Mist
2019
BeautyBrand Launch

Skincalories Active Glow Mist

Skincalories

AI-powered virtual ambassador meets manga-inspired beauty packaging

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Jamore Luxury Fashion Box
2018
FashionEvent Launch

Jamore Luxury Fashion Box

Jamore

Comic-driven luxury unboxing experience for New York Comic Con debut

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Wellness Tea Collection
2020
WellnessRetail

Wellness Tea Collection

Botanical Harmony

Sustainable botanical packaging celebrating herbal heritage and mindfulness

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Festival Edition Beverage Series
2021
FMCGFestival Collaboration

Festival Edition Beverage Series

Vibe Drinks

Bold, collectible limited-edition cans for music festival collaboration

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Artisan Chocolate Gift Collection
2022
FMCGGifting

Artisan Chocolate Gift Collection

Cacao Stories

Storytelling luxury packaging celebrating chocolate origin journeys

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Sustainable Skincare Refill System
2023
BeautyRetail

Sustainable Skincare Refill System

Pure Earth Beauty

Circular economy packaging system reducing waste through elegant refill design

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Design Evolution Timeline

Two decades of packaging design evolution, from traditional craft to sustainable innovation

2003-2010

Foundation Era

Traditional print-focused packaging with emphasis on illustration craft and conventional materials. Early exploration of character-driven design.

Foundation Era
2011-2015

Digital Integration

Introduction of QR codes and digital touchpoints. Experimentation with holographic and metallic finishes. Beginning of cross-media storytelling approach.

Digital Integration
2016-2019

Experience Revolution

Packaging as experiential platform. Integration with events, manga IP, and virtual ambassadors. Bold use of entertainment-driven design language.

Experience Revolution
2020-Present

Sustainable Innovation

Circular economy thinking with refill systems and biodegradable materials. AR integration and phygital experiences. Storytelling depth meets environmental responsibility.

Sustainable Innovation

Cross-Media Integration

Our packaging designs don't exist in isolation—they're part of broader brand ecosystems that span physical and digital touchpoints

Events & Live Experiences

Packaging designed for festival activations, product launches, and experiential marketing campaigns. Limited editions that become collectible event memorabilia.

Music festival collaborations
Pop-up shop exclusives
Launch event gift boxes

Digital Campaigns

QR code integration, AR experiences, and social media-optimized designs that extend packaging into digital storytelling and customer engagement platforms.

AR product visualization
Social sharing mechanics
Digital loyalty programs

Character IP & Storytelling

Packaging as narrative vehicle featuring manga characters, virtual ambassadors, and brand universes that create emotional connections beyond product function.

Manga series integration
AI avatar collaborations
Sequential storytelling

Retail & Social Activations

Shelf-optimized designs that drive purchase decisions while creating Instagram-worthy moments. Packaging that performs in both physical retail and social feeds.

Shelf impact optimization
Unboxing experiences
User-generated content design

Packaging as Brand Ecosystem

We position packaging as the physical anchor of multi-channel brand experiences. Every design considers how it will photograph, how it integrates with digital touchpoints, and how it amplifies storytelling across events, retail, and social platforms.

Awards & Recognition

Our packaging design work has been recognized by industry leaders and featured in leading design publications

Industry Awards

2023

Sustainable Packaging Coalition Award

Pure Earth Beauty Refill System

Innovation in Circular Design

2023

Fast Company Innovation by Design

Pure Earth Beauty Refill System

Honorable Mention - Packaging

2022

Pentawards Bronze

Cacao Stories Gift Collection

Luxury Food & Beverage

2022

The Dieline Awards Finalist

Cacao Stories Gift Collection

Premium Chocolate Packaging

2020

Green Packaging Award

Botanical Harmony Tea Collection

Honorable Mention - Sustainable Materials

2019

Asia PR Awards Finalist

Skincalories Active Glow Mist

Beauty Brand Launch Campaign

Press & Publications

The Dieline

Featured Design Showcase

Packaging of the World

Editor's Pick

Design Milk

Sustainable Design Feature

Communication Arts

Design Annual Selection

Behind the Scenes

Our packaging design process combines strategic thinking, creative exploration, and technical precision to deliver exceptional results

Research & Strategy
1

Research & Strategy

Market analysis, competitive audit, consumer insights, and brand positioning to inform design direction.

Concept Development
2

Concept Development

Multiple design directions exploring different visual languages, narratives, and structural approaches.

Design Refinement
3

Design Refinement

Iterative refinement of chosen direction, incorporating feedback and optimizing for production feasibility.

Prototyping
4

Prototyping

Physical prototypes and mockups to test materials, finishes, structural integrity, and user experience.

Production Artwork
5

Production Artwork

Final production-ready files with technical specifications, die lines, color separations, and print guidelines.

Launch & Optimization
6

Launch & Optimization

Market launch support, performance monitoring, and iterative improvements based on real-world feedback.

Creative Rigor Meets Commercial Reality

Every project balances aesthetic ambition with production constraints, budget considerations, and timeline requirements. Our process ensures designs are not only beautiful but also manufacturable, cost-effective, and market-ready.

15+
Average Concepts per Project
3-5
Prototype Iterations
98%
On-Time Delivery Rate

Clients & Collaborations

Trusted by innovative brands across beauty, wellness, FMCG, and lifestyle sectors

Skincalories

Beauty & Skincare

Jamore

Fashion & Lifestyle

Botanical Harmony

Wellness & Tea

Vibe Drinks

Beverage & FMCG

Cacao Stories

Artisan Chocolate

Pure Earth Beauty

Sustainable Skincare

Client Testimonials

"Brand Pathogen transformed our product packaging into a storytelling platform that resonated deeply with our target audience. The manga-inspired design became a conversation starter and drove significant social engagement."

Marketing Director

Skincalories

$108K partnership revenue generated

"The packaging design exceeded our expectations for the New York Comic Con launch. It perfectly captured our brand identity and created an unforgettable unboxing experience that fans loved."

Brand Manager

Jamore

50K+ booth visitors engaged

"The sustainable refill system they designed didn't compromise on aesthetics—it elevated our brand while reducing waste by 73%. Customer adoption exceeded all projections."

Founder

Pure Earth Beauty

45% refill adoption rate achieved

Notable Collaborators

SM Entertainment
Universal Music
New York Comic Con
Science Center Board Singapore
Major Retail Partners
Festival Organizers

Packaging Design Capabilities

Comprehensive packaging design services from concept to production, delivering commercially viable designs that captivate and perform

Concept Development & Storytelling

Strategic narrative development that transforms packaging into brand storytelling platforms, creating emotional connections and memorable experiences.

Structural Packaging Design

Innovative structural solutions balancing form, function, and manufacturability. From standard formats to custom die-cuts and unique opening mechanisms.

Illustration & Character-Led Packaging

Custom illustration, manga integration, and character IP development that brings packaging to life with distinctive visual personalities.

Production-Ready Artwork

Technical file preparation with precise specifications, color management, and print production expertise ensuring flawless manufacturing execution.

Limited Edition & Experiential Packaging

Special edition designs for events, collaborations, and seasonal campaigns that create collectible value and social media moments.

Sustainable Packaging Solutions

Eco-conscious design with recyclable materials, refill systems, and circular economy thinking that doesn't compromise aesthetic excellence.

End-to-End Packaging Expertise

Design Services

  • • Brand strategy & positioning
  • • Visual identity development
  • • Typography & color systems
  • • Photography art direction
  • • Copywriting & messaging

Production Support

  • • Material sourcing & testing
  • • Print production management
  • • Quality control oversight
  • • Vendor coordination
  • • Cost optimization strategies

Ready to Transform Your Packaging?

Let's create packaging that tells your brand story, captivates consumers, and drives commercial results. From concept to production, we're here to help.

View Case Studies

Explore detailed project breakdowns with outcomes and insights

Download Portfolio PDF

Get our complete packaging design portfolio in PDF format

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